Link Masters: The Art and Science of Link Building
Dive deep into the world of link building and Off-page SEO with firsthand insights from the top experts in the field.
Listen to the experiences of SEO agency founders, e-commerce wizards, super-affiliates, and PR maestros who have mastered the art of link building and digital PR.
We dissect what truly works in link building, offering actionable tips on outreach tactics, assembling high-performance outreach teams, and fostering business growth.
By tuning into Link Masters, you're not just listening to another SEO podcast; you're getting a masterclass in link building strategies that work.
Link Masters: The Art and Science of Link Building
How to Scale an Ecommerce Brand to $20M with SEO
Want to learn how an ecommerce brand scaled to $20 million in revenue with link building? In this episode, Alex Horsman reveals his unconventional link building tactics, including his 'lazy link building' strategy that passively attracts high-quality backlinks and his go-to 'contributor slot' outreach method that's landing him links on major websites when traditional tactics fail.
We also discuss:
- Google's preference for ecommerce sites over affiliate sites
- How to build links to ecommerce money/product pages effectively
- How to create content that journalists naturally link to
- How to approach personalization in outreach emails
- Paid links and their long-term viability
- Link building tool stack
- Effective team structure for link building campaigns
- and more
Stop spinning your SEO wheels and learn what's actually working right now.