Amit Raj: 0:00

Sometimes the scale of the results, and I know not every client needs millions of visitors every month, but we had for instance like a client where we eventually Helped take them to like over 10 million visitors a month Um, and and when we started we were only like 000 a month So they were already getting a lot of visitors every month They had a lot of traffic But we took them to that kind of scale and we had another client that we took to like 4 million visitors a month, I think it was something like that, from 1 million. Now, it took a bit of time, it took like over a year, a year and a half to get to that stage, but That's when I kind of sat back and thought, hang on, wait, that's a big, that's a big increase. All

Sarah Nuttycombe: 0:40

right, everybody. Well, welcome back. Um, I am really excited to be joined by Amit Raj today. Uh, Amit has founded his own agency, The Lynx Guy. He's based in Glasgow, Scotland, and joining in this call today from Glasgow. So, um, Amit, thank you so much for giving me some of your time today, and I'm, cannot wait to hear some of your story, and, um, How you got started and how you found your way to Pitchbox. So, uh, thanks again for coming

Amit Raj: 1:04

on. Yeah, no problem. Say thanks for having me and for Pitchbox for inviting me as well.

Sarah Nuttycombe: 1:10

Yeah, absolutely. Well, you know, I got a little bit of a backstory here that you've done some really cool things in the past couple of years. So, um, I won't spoil the story. Let's get into it. Um, kick me off, start me off with, um, how, how'd you find your way into SEO?

Amit Raj: 1:28

Yeah, so it is strange because, um, my background isn't even SEO. I'm originally a pharmacist. So, um, well, in fact, if I go further back, my family's kind of always had businesses. So I guess entrepreneurship was kind of in the family anyway. Um, but I was a pharmacist originally, and then I kind of, I think I kind of landed up in, Digital marketing, probably around 2013, and then went, you know, further into like SEO, probably around 2015, 2016, and then from, you know, into link building from there. It was originally just more of a side hustle, and, you know, I don't regret doing pharmacy. I learned a lot of things as well, but, um, I just found I enjoyed this industry, I enjoyed it a lot more.

Sarah Nuttycombe: 2:13

Yeah. Well, I mean, that's really cool. Like amazing one that you were doing this as a, as a side hustle, then all of a sudden it just seemed to, uh, you seem to gravitate towards it. So talk to me about that journey. How did you find your way into starting your own agency?

Amit Raj: 2:29

Yeah, so it was kind of gradual cause I think with, um, doing this as a, as a side hustle, the idea really is just to kind of get more casual work or you get one client or maybe two clients and, you know, that's kind of an off. Yeah. for a while. Um, but then I realized like I'm pretty good at it at that point. And then I thought, well, I can only, there's only so many hours in the day and I couldn't really scale up by myself. You know, I could only handle a couple of clients. Um, and then at that point, when it came to the stage of like, Trying to take on a third client, I was like, I need help with this and it was, it's not like I originally planned that, but I kind of just ended up at that stage, you know, where you have one person helping you out part time and then kind of gradually realized that look, I can actually turn this into an agency and scale up further.

Sarah Nuttycombe: 3:19

Okay, how did you make the jump from, you're gradually building this thing to where you are today with the Lynx guy? So who are you and who do you help?

Amit Raj: 3:30

Yeah, so the Links Guy essentially is a boutique link building agency. Um, we, over the years, I would say we've worked with many different industries. Um, we mainly focus now on SaaS and B2B tech and some e commerce companies as well. Um, just because we find they tend to need link building a bit more, or they're more aware of it. Um, yeah. But we, yeah, we essentially, we're a specialist agency in that we only offer link building. Um, and that's been the case ever since about 2016, you know, since, um, we've always kind of specialised in that area. I think because we specialise in link building, we're probably able to do things that a generalist SEO agency probably can't, they can't do it, but it's, it's just because of the fact it's quite difficult to do link building. And I think where we're different is like, we can. We can look at a client and we can build custom campaigns based on the industry. I think that's one of the things that sets us apart because we, we've worked with clients in like real estate or logistics or very specific areas and we're able to get them links and And things that are like very related to the sector. And I know it's really, it's actually really difficult. And that's kind of one of the reasons they come to us is because we're able to do that. We, I guess it's because it's custom and it's, and it's been created specifically for the company. So deep.

Sarah Nuttycombe: 4:56

into link building and I wanted to just ask you a few questions on the subject. So, you know, start me off, how do you get links for your clients?

Amit Raj: 5:07

We, we use a range of strategies that I think are, because we create them custom for every client, we'll Look at what we're currently working with and then we'll develop something based on that So I would say things ranging from what you'd call guest post outreach where we'll try to you know Go into certain sectors and build links in those sectors or industries We like to do a lot of kind of resource link Outreach, which is if you're trying to get links in articles that are related to the content I think that can be really good because you can look at the content and think right who would find this valuable and then we Build campaigns based off that so resource links is a good one because you don't have to write content each time The content is written, but we're trying to see where the crossover is And we'll even do things like Harrow and these other kind of PR platforms. So sometimes we'll get links in like this kind of bigger publications or media. Um, again, as long as it's the client is suitable for it, we kind of use a mixture of strategies. Do you have a favorite link

Sarah Nuttycombe: 6:12

building strategy?

Amit Raj: 6:15

I would say, um, resource pages. We quite, um, we do quite a lot of that with resource pages. Again, we, I mean, it's not easy, but we, we do sometimes for some clients reach out to like local government, even state government or like universities, um, and things like schools. And it's really good because you're able to get links and they're very hard to attain links. But when you do get them, it's like, You know, a DA 90 plus link or something. Like sometimes we'll get links from like an Ivy League or from a school district and it's a very authoritative link. And you kind of have to go through some hoops to get those links. So it's challenging but me and the team are really, they're really excited when they get a link like that because it's not easy to get them as well.

Sarah Nuttycombe: 7:04

Yeah. Oh man. I, I'm going to circle back to that thought later because I would love to know what the, the feeling and celebration is like when you're able to secure those, but, um, I think this is going back to, to something we were talking about before that, that, um, how do you find the balance when you're trying to, um, scale your outreach? So, um, talk to me about what do you think is the most effective way to, to pick up links in larger numbers or at scale?

Amit Raj: 7:34

If the client, um, has a lot of useful content, any, you know, they already have existing content that's valuable, um, That's ultimately going to be the, I think, the most efficient way of, of acquiring more links, because, um, it's more streamlined, the content's there, and it's only about trying to reach those linkable audiences. Basically, it's like, Looking at the audiences that you know, it will be easier to acquire links from and then creating content that fills that crossover between yourself and the business that you've got. The prospecting process is actually quite important here and it actually came up there was like a When we were recruiting, we did an interview not long ago and it kind of sparked something when I was talking to him, um, because it was, um, somebody we interviewed who'd done both parts of the process. So he'd, he had a dual role and he did prospecting and outreach. So he did the whole end-to-end process. And one of the things he said resonated with me and I was like, right. Kind of makes sense when he said, um, as long as I do a good job at prospecting, I know outreach will be successful. What he meant was, basically, if he collected a list of people that he knew he had a high chance of getting a link from, he knew ultimately the outreach was gonna be easier because they could see the value proposition and it's kind of like that mindset thing and if that's something you can do in your prospecting process and you can make your list more, more tight and more relevant to Whatever goal you've got at the end of it, the tighter your prospecting lists and the, the more logical it is for that group of people to link to you, um, that ultimately make the link building process more streamlined and you'll have a higher success rate. I love

Sarah Nuttycombe: 9:29

that. You kind of learn things from like the most unexpected places, right? You're in your own interview and going. That's right, yeah. Oh, wait a minute. That one, that one kind of hit me today. Um, that's cool. Well, I like this question. I think this is, it's a good way to determine your stance on things. Um, what do you think is the most important quality of a good link?

Amit Raj: 9:53

It's kind of subjective, but I think relevance, um, is, and I guess that ties in with the reason we kind of get clients involved and, and process a lot and we want them to, um, We like to get their feedback and get their input because then you are able to get links that are more relevant. At the same time, it's like if you get a link in a sector that's not as relevant, I mean, it's probably still going to have an impact, even if it's not your target consumer. But at the same time, I think you really get an edge when you can get links that are more relevant. Um, and, and things like traffic and, and metrics to some extent do help, but they're very kind of, I find with metrics, it's more of like a, it's an SEO metric that sometimes doesn't mean anything by itself. And actually you have to, you do have to look at things that can't be quantified as a number, but when you look at relevance, you kind of just have to understand the target market or the kind of target audience. So yeah, I would say relevant still, we kind of tie everything to that.

Sarah Nuttycombe: 11:06

Um, this is, this is, uh, I think another question that kind of weighs your stance on things, right? Um, do you think link building is overrated, underrated, or fairly rated?

Amit Raj: 11:22

I would say underrated, um, overall, you know, obviously there's a lot of people that see value in it, but underrate link building because they may have had a bad experience and they think, well, everybody's like that. Um, so I think for that reason it is kind of underrated. Okay.

Sarah Nuttycombe: 11:38

I think tying back to, you know, what you specialize, you obviously specialize in link. Building as a service. Um, how do

Amit Raj: 11:45

you charge for it? It's mostly monthly retainers, so we'll do a guarantee, we'll aim to build this many links, um, with it every month, or, um, or sometimes we'll do it as a block, so we'll kind of bill up front and then we'll, you know, Build a certain number of links over a certain time period so the deadline or the target deadline is like a bit more open But it's kind of like a larger Target number so basically a monthly routine or usually like a block.

Sarah Nuttycombe: 12:16

That's cool. I think um It's really nice to get a bit of perspective. Everybody does things a little bit differently and probably wondering how someone like you who specializes in links manages to create those packages. Now I really like to talk to people who are in SEO about strategies, tactics that people are using that you just kind of wish that they would either stop touting as a solution to link building or within SEO in general.

Amit Raj: 12:47

I think when it comes to things like what people call black hat SEO links and things like that, I don't personally have a problem with it, as long as it's not sold as something that it's not. I'm hoping people aren't using PBN links or something and trying to say that it's white hat link building. You know, that's one of the things that I would hope doesn't happen. Um, but other than that, in terms of like strategies, I don't really knock specific strategies because I know sometimes people might recommend like. You should do link building this way. And, and, and, you know, and that's not to say that it doesn't work, but it's like, sometimes it works for one client or one type of business, but it doesn't work for the other. So I see a lot of people say, I know this is kind of like the opposite to what you asked, but sometimes I see a lot of people saying, um, don't do broken link building doesn't work anymore. But actually we've seen it work, but it works when. You've got a client in a very broad sector, um, we've seen it work, and it's, it's mainly because the content is broad and there's a higher chance that there's like dead content out there that has a lot of links. I think the reason people say it doesn't work is because it, it was done so much that people think that all the broken links have been fixed. because it got overdone so much, but actually there's always content out there that's dead. Like, there's always going to be some content out there that has a load of links and the links are leading to nowhere. So broken link building, I think still works, depends on the client and the project.

Sarah Nuttycombe: 14:22

Okay. That's really interesting. I love that you can still see and sense a bit of opportunity out there where people are going, you know, it's, it's not there. Um, you were talking a lot about, you went from sort of doing Uh, your agency on your own to over time having to bring people on in scale. I think it seems like one of the shared pain points of a lot of agency owners is how do you structure your team? How do you, how do you create this machine that's running? Right? So, um, in your eyes, what team structure do you find works best for, uh, high quality link building

Amit Raj: 14:54

services? Yeah, so we've actually split, and like you said, there's, there's different approaches to it But the way that we've done it is we've split it into strategy, prospecting, and outreach So we've, most the team is either doing data prospecting, so actually collecting targets and email contacts Whereas somebody else will do outreach and I feel from a focus point of view and, and, and things like that that helps because Doing outreach is very creative and it sometimes takes a different type of person to do that kind of work. Whereas with prospecting, it's about, um, it's different. It's, it's also about attention to detail. I mean, you do want people generally a team that have good attention to detail, but I feel it's especially important with prospecting. You may want somebody that's got really good research skills doing that kind of thing. So again, it's like you look for a different kind of quality when you're hiring for that. and strategy is like another part of it. We are a smaller number of the team involved in that. It's mainly myself and a couple of others and that's, um, that needs to be somebody that's maybe a bit more experienced because everything kind of starts with a strategy because whatever happens there carries through to prospecting and then it affects outreach. So, um, we've kind of split it into like those three phases of link building.

Sarah Nuttycombe: 16:18

But how do you find the right people for that? Like, what does your hiring process look like? To find out, because it sounds like you need talent in like very specific areas.

Amit Raj: 16:28

Yeah, exactly. And I think like any kind of a lot of recruiters will probably know this as well, but it's not suitable for everybody and you do need enough candidates coming in. And our team is, is remote. Um, so we've kind of hired from a number of job platforms. So, um, I know there's people using things like Upwork, um, but we kind of want to hire from. Longer term like we want people staying with us and we've got people on the team that have been with us for like Like two years, three years more. So they've been with us for quite a while and For that reason we've hired from multiple different places and we've got people on the team from different countries as well It's a case of almost treating it like a funnel like I guess with the recruitment It is a bit like that where you do have enough Candidates coming in, we screen CVs as normal, um, we do have a technical part to the application where we'll ask them a few questions to just see, um, um, basic things like, you know, this, here's a website and is this a competitor of this other website? Kind of small things like that, that you can do, that are really going to test if they're really cut out for that job, be it prospecting or outreach. And I think that part's important because you can look at background and sometimes somebody's work experience can help, um, if they've got something that crosses over, but at the same time, I would say don't focus too much on the background and look at the person and depending on how they did in the application process or in the technical round, um, look at what their thought process was. So if they got something wrong, doesn't mean that they're not, they're a bad hire. There's probably a reason why they did that. And actually it's a good thing because it probably means that's an area that you can train them on. Um, and I mean, it's kind of cliche, but a lot of it is about attitude and, and, and if somebody is willing to put in the work and so those kinds of things are very important. That's something you do need to look for as well. Um, cause Again, we don't necessarily just hire people based on them having worked in link building. In fact, most of the team I would say probably had never done link building before, when, before they joined us.

Sarah Nuttycombe: 18:44

Okay. Yeah. I, I'm, I'm very interested in the fact that you brought that up because you were saying something about training and I thought to myself, like, Oh, what are, what are those indicators that you kind of look for that you go, okay, this person is, is. They're trainable. They've got this. It sounds like you're almost mixing a little bit of you're looking for the right skills, but almost a little bit of intuition, right? Where it's like, I think they have the right attitude. I think they're going to be a good culture fit. And yet they somehow have this propensity to learn. So I don't know if there's a secret sauce to that. I'm just kind of. Making that up off the top of my head, but curious if you have any thoughts on it.

Amit Raj: 19:20

Yeah, I think, um, some of this comes in an interview as well and perhaps how they answer certain questions or when somebody first joins the team as well, it's like kind of like their approach to things and, you know, um, and things like when the training, like we always tell people don't, um, Don't feel that asking questions is a sign of weakness. Actually, it's a good thing and ask as many questions as you want. Um, please learn from them. Like if somebody answers the question, like remember it and understand how it's done, but ask as many questions as you want. And, you know, if you make a mistake, okay, that's fine. You know, like just learn from it. Um, and you can make it, I mean, it's a bit extreme, but it's almost like make as many mistakes as you want, but let's not make the same one over and over again.

Sarah Nuttycombe: 20:12

I like that. No, I think that's a very good perspective. Well, and you know, I think back to your point when you're talking about hiring, um, a lot of these people haven't done link building. And I, I think I. Generally pick that up from the, the industry at large is like, um, not everyone has a background in link building and SEO. They might be doing other things on the side. They might be a pharmacist and yet their, their side hustle is, is digital marketing. And so you kind of get that overlap. Um, I did want to talk a little bit more about just kind of like the story of your agency. Cause it sounds like you guys have, have changed a lot since adopting Pitchbox. So I'm, I'm, would love to hear a little bit more about that journey. Um, can you walk me through? Pay me a picture of who were you as an agency? How big were you? How were your processes running?

Amit Raj: 21:02

Yeah, so I think, um, we probably reached a stage about two, three years ago where, um, I think it was probably the last couple, two to three years, where we scaled up the quickest. Um, that's where we had the fastest growth, but, um, and, and yeah, we weren't always using Pitchbox. We'd used a couple of solutions before, um, for outreach especially, um, and we, I would say before Pitchbox, we were, we had that in that year, um, we were probably like, 75 percent of the size in terms of the team So not, you know, too much smaller. However, I know Definitely, we didn't build as many links and so we were actually quite inefficient So it took more manpower and more man hours to build that same number of or less number of links So we were definitely less efficient and There's only so much you could do and the team was not too big but um, it was inefficient and, and it's not down to, it wasn't just down to like the people, it was kind of just the processes. We're kind of losing time because there was so much manual input into things. Um, so that was like the challenges we had previously as we had other solutions we were using for outreach. It didn't solve every issue and there was a lot of going manually into Gmail Attaching Gmail labels to conversations and trying to keep track of it and it was time consuming Basically, you know that that was um, that was kind of the main issue that we had then I bring mostly outreach into it but prospecting, you know, it would be it would be the same thing Um, I think because of the manual input and there was a lot of things that weren't really streamlined. So for instance, um With outreach an important thing with link building and outreach is you're having so many conversations with people You that you can't keep track of no matter how organized the person is. You're going to lose your place somewhere or you're going to forget to chase somebody up or, for instance, somebody goes out of office and you need to remind them about an article going live or something. But, um, if you don't have a process or some kind of solution or software to, to remind you and things like that, um, it becomes hard to keep on top of everything. And it's kind of like that, is a saying that I think one of our clients used to use in their own business. They called it death by a thousand cuts. Um, not a nice thing, but basically what he was saying was, you know, it's like you, you lose a lot of time in all of these small places. Um, so for instance, like these, um, these conversations that go dead, you know, because you've got to chase them up, you might forget to follow up with a bunch of people. Some of the things that we had previously that were a challenge and With the solutions, the tools that we had, we didn't have a way of solving it. It was just a case of we just need to remember to do it. You don't always remember everything, and people can burn out a little bit when They're trying to keep on top of so much. We went through, I would say in the space of like two years or so, we used two different outreach softwares. Um, um, so the first one was kind of, it was okay. Um, I won't mention the names as well, but, um, it was okay. It kind of served its purpose and, and it was okay. But when we wanted to scale, it just wasn't, um, it wasn't really built for that. So Pitchbox, um, I'd, I'd known about for a while, so I'd, I'd, I'd, Quite a few years I'd heard of it and people had talked about it and they said it's really good and Um, and others knew about it. Everybody kind of knew at the time. We thought we don't really have a solution We don't have anything that's solved these issues. I think we need to talk to Pitchbox. Um, and I think what was interesting was I mean, it was, it was designed for link builders and it's like they'd thought, to me, it almost sounded like they'd thought of everything. So everything that you would, you would have an issue with or anything you wanted to streamline, they'd kind of taken care of it. So I think that was part of it. You know, the fact that it was very specific to link building, um, and it had a lot of the features that we wanted as well. Um, with the good thing is with these Pitchbox features, we've streamlined certain parts of the process. So, um, I think especially with, like a lot of stuff we've worked on in the background aside from Pitchbox is just improving the way we do outreach or improving the way we do prospecting and things like that. Um, so that's also helped, but I think having a tool like Pitchbox that you can rely on has also been really good because people from the team have said that they do, they can really see in terms of results that they can acquire links. quicker that they do see, you know, um, things like better response rates. But, but again, it's, I think it's part of it, um, of being able to acquire more links with less manners. Um, I think definitely Pitchbox has helped with that as well because of its ability to streamline certain things or to automate certain things. Let's say you want to send follow ups, We can, we can rely on Pitchbox because we know it's a reliable system for that kind of thing, and even small things like, um, if you want to schedule a chase up to somebody, like, you don't have to remember it, you can literally plug it into the Pitchbox system and it will send it by a specific day or you can put in the date that you know they'll come back from office and things like that. Like there's all these really small things that the team really like, they're like, but we, we didn't have that in the previous system and we've got it here, which is really good. And I think that helps, that also helps with link building because it's, again, it's all these very small things that add up over time. Yeah, we

Sarah Nuttycombe: 26:46

were talking about that before. Small things can be death by a thousand cuts. And I mean, I, I don't know if it's fair to call it maybe just a thousand different little band aids for those cuts, but you know, the small things add up. Now these small things are amplifying into all of a sudden you're, you're looking at a drastically different way. of link building, of delivering services, um, to your clients. And I, I'd imagine that has to be a powerful thing. Um, walk me through what's the outcome, you know, have you witnessed any growth because everything has now changed since you've brought Pitchbox

Amit Raj: 27:24

on? We've been able to take on more clients and I think We can more confidently take on a client now. We don't have to worry about, is the team big enough? And because we're thinking about all this manual stuff we're having to do, um, we are able to acquire links, um, uh, more links with the same size of team. Definitely. And it's sometimes hard to put together. quantify because you've changed so many different parts of the process over the past year, but um, I think definitely in terms of response rates, we've seen a big increase, um, uh, partly because we've changed parts of the process, but also in terms of Pitchbox, it takes so much load off the team that they can then focus on the creative parts that perhaps they couldn't before. And because of that, like small things like You can write a subject line that's just a little bit better and then you'll get a better response rate and things like that. So I've seen that kind of across the board. Response rates have gone up which ultimately leads to, to more links. Um, and even the good thing is about Pitchbox has like really good reporting functions. So, um, we can see things like how long or How many days or how many emails did it take to get a link in that project? And then the team get insights because they can say right, it's taking too long Maybe we're dragging the conversations out too long Or maybe we need to chase people up more and and that will help bring that number down and then therefore you can get more Links in a shorter space of time. I think one of the great things I think when is seeing I guess the, the satisfaction from clients and knowing that you've done a good job for them and Actually seeing especially with links, you know, when you eventually you do see traffic or revenue increases You can actually see it. It's tangible results. So, you know, you've made an impact for the client I think that's that's really good to see and we always report that back to the team So it motivates them because they can see that look You know, I'm, I'm not, I'm not just doing link building, I'm actually making a real impact on a business and, and things like that. So that's really good for me and as well as the team. Another thing is also people on the team knowing that, um, seeing them upscale from being like somebody that never done link building before Probably were very unsure of it and not really that confident to write, I can build this many links and I'm having that kind of impact. I think that's really good to see as well. And I can quite, quite confidently say that a lot of them are probably better than me at link building, which was actually my goal anyway. And I'm actually all key with that as well. You just hinted at

Sarah Nuttycombe: 30:04

this a little bit, but I want to dig into a little bit more. You're talking about the impact. You are seeing tangible results for your clients. You're seeing tangible results for your team. They're growing, they're changing. Um, I guess when I think of that, I would maybe call that, it sounds like an aha moment about what you're doing. Um, and so I was wondering if you could walk me through, you know, have you, Maybe experienced other aha moments in what you're doing as an agency, whether that's for your clients or in some other realm of what you're doing. Um, and what does it mean to you to, to have those aha moments? every single day as an agency owner?

Amit Raj: 30:45

I think, um, well, there's probably been a few, but some of the ones that we've probably had and realized that I think is like the sometimes the scale of the results. And I know not every client needs millions of visitors every month, but we've had, for instance, like a client where we eventually helped take them to like over 10 million visitors a month. Um, and, and when we started, we were only like less than 300, 000 a month. So they were already getting a lot of Visitors every month, it had a lot of traffic But we took them to that kind of scale and we had another client that we took to like 4 million visitors a month I think it was something like that from 1 million Now it took a bit of time It took like over a year, year and a half to get to that stage But that's when I kind of sat back and thought hang on we That's a big, that's a big increase and you could actually and I think it's important because it kind of that We already know it has an impact and it's valuable and and you know, the service we're doing is good quality But when you have results like that, that's when you can really say yeah this there's validity in this This really does work and you can then show that to other potential clients as well. I want to

Sarah Nuttycombe: 31:55

think forward I want to look forward a little bit But kind of going back to a little bit of your take on, um, SEO and your perspective. I know there's such a wide conversation right now going on about, like, what the future is going to look like for SEO and maybe how things like AI are going to come in and impact things. Um. Nobody's got a crystal ball, but what do you think the future of SEO is gonna look like? And what do you think it's gonna take to stay ahead?

Amit Raj: 32:25

Yeah, I think from a link building point of view I think quality and relevance and things that tie in with that are gonna be paramount Especially with the amount of algorithm changes that have been happening with Google I think, you know, before maybe low quality links They probably to some extent did work, some people would argue that, but I think going forward it's probably going to be less likely to, as always happens with every algorithm change, what used to work didn't anymore, so I think that's something that where quality of link building is going to be paramount, and things like AI as well, I think they'll have their place, I don't think it's going to like, completely make link building easy that anybody could do it. You know, it's something that might help with certain things in terms of, um, helping us being creative and outreach, you know, it can help with things like writing a pun or writing a subject line that's really snappy or things like that. Um, so I think it will help, but not like solve everything, you know, as well. So, um, yeah, but I think, yeah, algorithm changes are one to watch, I think. Okay.

Sarah Nuttycombe: 33:30

Yeah. I. I think that's pretty valuable perspective, um, especially in, in doing what you're doing. Um, what about you? Uh, personally, what's next for you and what are your biggest goals and dreams for the future?

Amit Raj: 33:45

So I think with our agency scale is obviously something important when you're running a business. I think because of, you know, we've got the processes, we've got the tools in place and now it's just how do we take it to the next level? Basically we're kind of at that stage. How do we take it to the

Sarah Nuttycombe: 34:00

next level? I love it. Um, well, it sounds like you. are pretty well supported in your path for, uh, making some of these things happen. And you've really kind of worked at those processes. Like we've talked about, you've, um, built the right team. You kind of have your, I think it's the right. right hat on, right head on, uh, for being able to go down this path. So, uh, I'm excited to hear what you guys get up to in the future. Um, it sounds like you're building some really cool stuff over there at the Lynx guy. So, um, really, really appreciate your time and that it's been a lot of fun being able to talk to you and hear some of your story

Amit Raj: 34:36

today. No problem, thanks for having me on as well. And

Sarah Nuttycombe: 34:42

if anybody wants to get a hold of you, uh, where can they find

Amit Raj: 34:44

you? Yeah, so you can get us on, uh, well, websites, thelinksguy. com, um, and then you can always email us. Our email contact form is on the website as well. So everything, we're quite transparent about pricing and things like that. You can get a hold of us there. And if you want to learn more about a service or case studies are all on the website as well.

Sarah Nuttycombe: 35:06

Thanks again for coming on and giving me some of your time.